Capability · Toys
Toys that pass compliance the first time
Plastic, plush, wooden and STEM. We don't just make the toy — we get it customs-clearable and Amazon-ready, with EN71, ASTM F963-23, CPSIA and the CPC handled.
Start your toy lineWhat we make
Toy categories
Plastic toys
Figures, blocks, RC, playsets, bath toys.
Plush & soft toys
Custom plush, collectible plush, gift.
Wooden & Montessori
FSC wood, stacking, educational sets.
STEM & educational
Robotics, coding, science kits.
Sensory & fidget
Pop-its, fidget tools, sensory bins.
Collectibles / blind boxes
Original designer-toy & blind-box lines.
Baby & infant
Teethers, rattles, soft books.
Outdoor & active
Ride-ons, balance bikes, garden play.
★ The #1 value-add
Toy safety is where we earn our place
A perfect product can be seized at customs, rejected by Amazon, or expose you to liability — purely on paperwork. We own that risk end to end, including the gold-sample-vs-bulk check that catches the #1 hidden failure.
EU / UK
Toy Safety Directive 2009/48/EC + EN71 (-1 mechanical, -2 flammability, -3 heavy metals) + CE / UKCA.
USA
ASTM F963-23 + CPSIA (lead, phthalates) + CPC + tracking labels. CPSC-accepted lab only.
Documentation
Test reports, the CPC (the importer's legal responsibility — we handle it), and IP protection.
IP protection
Your design, protected
- ● Original or properly-licensed designs only — never a branded knock-off.
- ● NNN agreements + tooling-ownership clauses with every factory.
- ● China customs recordation + trademark / design patent (first-to-file).
- ● We register before showing designs to any factory.
Production
OEM, ODM, plastic or plush
OEM — your original design
You own the design and the tooling, with full brand defensibility. This is where IP protection and compliance advisory matter most — and where we add the most value.
ODM — our proven base
Start from an existing design, rebranded — faster and cheaper, ideal for testing a market before you commit to custom tooling.
Plastic toys
Injection moulds fabricated in 3–8 weeks; simple tooling $1k–5k, complex multi-part $8k–20k+. Trial shots 2–3 days after the tool is cut.
Plush & soft toys
No hard tooling — pattern + sample fees (~$50–150) and a couple of revision rounds. Sampling 1–2 weeks; catalogue plush from 50 pcs, custom 300–1,000.
2026 demand
What's selling in toys
Collectibles & blind boxes
The Pop Mart / designer-toy wave. High margin, high virality — we help you launch original blind-box lines with proper IP protection.
STEM & educational
Robotics, coding and science kits — the leading category by consumer interest, with a back-to-school peak.
Montessori & wooden
FSC-certified wood is now a buying criterion — 78% of parents prioritise sustainable materials for under-5s.
Sensory & fidget
Pop-its, fidget tools, sensory bins — cheap to make, strong impulse and repeat sales.
Plush
Reinvigorated by the collectible crossover, plus evergreen baby and gift demand.
Sustainable toys
Recycled / organic materials and minimal recyclable packaging — now table stakes, not a niche.
The margin
Compliance is cheap insurance
FOB-to-retail multiples of 3–15× easily absorb the testing cost that scares off DIY importers.
| Category | FOB China | Retail | Multiple |
|---|---|---|---|
| Small plush (catalogue) | $0.39–0.47 | $8–15 | 10–20× |
| Plastic doll / small toy | $0.30–0.39 | $5–12 | very high |
| Wooden dollhouse | $34–36 | $80–130 | 2.5–3.5× |
| RC / electronic toy | $8–10 | $25–45 | 3–4× |
Illustrative. Test cost/SKU: simple $400–800 · general $500–1,800 · electronic $1,500–2,500 · CPC ~$1,000–3,000.
Toys FAQ
Who is responsible for the CPC?+
Legally, the importer / brand owner — not the factory. It's a gap most sellers miss. We handle the testing at a CPSC-accepted lab and help you issue a valid Children's Product Certificate.
Why do toys fail after the sample passed?+
The #1 hidden failure is bulk not matching the tested sample — material swaps or process drift. We hold a sealed golden sample and re-test bulk against it.
Can you make a licensed character?+
Only with a valid licence agreement. We never produce a recognisable branded character without one — it means customs seizure, Amazon takedown and lawsuits. We'll help protect your own original IP instead.
What's the lead time?+
Bulk 25–30 days, custom with moulds / IP 40–45 days, plus 2–3 weeks of lab testing before shipment.
Launch a compliant toy line.
From original design to a CPC-ready, Amazon-cleared product.
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